Let’s get straight to the point—you want effortlessly glowy, yet flushed skin, full fluffy brows and pouty tinted lips, right? And if you don’t, that’s okay I don’t judge. Either way, you might want to continue reading if you want to find out my take on the new trend filling up your feed known as the “Boy Beat.”

The Boy Beat is a term coined by Beyonce’s makeup artist, Sir John, while describing her makeup in the “Formation” music video. If you have no idea what I’m talking about, here’s the SparkNotes version:

The Boy Beat is all about accentuating the features that beauty standards tell us to conceal—uneven skin tone, dark under eyes, redness, unruly brows. However, my version is little less natural and a little more glowy. Let’s go.

#1 Quench Your Skin’s Thirst

Skincare is the most important step, from bare-faced to beat-faced. Aside from the general benefits from using a moisturizer such as hydration, brightening, firming, etc, it will provide a healthy sheen to the skin. As a result, the makeup products we use will look the most natural as the products will not look as if they are sitting on the surface of the skin.

Whether you are oily or dry, a light weight moisturizer is the way to go. My current go-to is the Farmacy Honey Drop Lightweight Moisturizer with Echinacea GreenEnvy. It promotes a healthy glow and smooth skin, while leaving a sheer layer of moisturized goodness that will have you AND your skin smiling from within. 

TIP: Including a light weight SPF, such as the Peter Thomas Roth Max Sheer All Day Moisture Defense Lotion broad spectrum SPF 30, which will protect your skin against UVA/UVB and add to the glow from within trend we are following.

#2 Prime To The Gods

Yes, I’m sure by now you are tired of hearing beauty gurus yell through your computer screen at you to “USE A PRIMER.” I’m with you, some primers in the market show no convincing results. Yet, in this case you can look at the primer as your base. The Boy Beat requires little to no foundation depending on your personal preference. 


Using a primer, such as the Becca Backlight Priming Filter, will blur the skin and provide a champagne-radiant glow. On days where even the Boy Beat is too much work, I will throw on the Becca primer for a little pick me up. Thank me later. 

#3 We Enhance Here

In true Boy Beat fashion, concealing dark circles and blemishes is a no-no. But this is makeup we’re talking about and there are no rules. I prefer to camouflage the (not) designer bags under my eyes using a radiant medium coverage concealer, such as the Too Faced Born This Way Naturally Radiant Concealer. The coverage is enough to conceal, while light enough that it blends in with the rest of the skin. This concealer also has some killer skincare benefits, such as Coconut Water for hydration and Alpine Rose for bright and radiant skin. 

TIP: If you have some blemishes that require a little more coverage you can opt for the Nars Soft Matte Complete Concealer. Using it as a spot concealer, pat gently over the blemish. Be sure not to swipe or rub to ensure full saturation. 

#4 Set

This step is optional depending on your skin type. Obviously the end result is glowy skin, yet areas such as the under eyes or smile lines have stubborn fine lines which the makeup can accentuate. To prevent this I would lightly set using a loose translucent powder, for example the Maybelline Fit Me Loose Powder. Adding little to no extra coverage, the finely milled powder will give the under eyes a natural crease-free finish. 

#5 Strawberries & Cream…On Your Cheeks

Cream after powder? Yes. Don’t dismiss me yet! Since the powder is only used in concentrated areas, away from the cheeks, using a cream product will not disrupt all of your hard work. If you naturally have red cheeks, from either rosacea or a sun burn you can skin this step. 

Otherwise, my pick for flushed cheeks is the Cloud Paint from Glossier. The goof proof gel-cream formula is finger friendly. Light to medium skin tones can opt for the shade “Puff”, while medium to dark skin tones can pick up the shade “Haze” or “Dusk.” Apply starting on the apples of the cheeks and blend towards the temples for a convincing Boy Beat flush. 

TIP: If fingers aren’t your go-to tool, use a beauty blender for a seamless and quick application

#6 Double Glow

The part we have all been waiting for: that glow. This step is a two-parter and requires a few ~tools~. 

Begin with a cream to powder illuminator, brands such as the Smolder Cosmetic’s Illuminator and the Colour Pop’s Super Shock Highlighter are my favorite formulas. Dab a sponge into the product and apply in a dabbing motion over the cheekbone, temple, above the brow, cupids brow, on the tip and bridge of the nose.  

Finish off the glow by dusting a pressed highlighter over the same areas. My go to is the Becca Pressed Shimmering Skin Perfector in Moonstone. No sparkles, just pure glow.

TIP: Opt for a champagne or golden undertone to mimic your natural skins glow

#7 Bronzer

It’s summer, why not warm up that tan—or add a tan if you are a porcelain queen like me. Nothing special here, a light dusting of the Benefit Hoola (or Hoola Lite) Bronzer for some matte warmth will do the trick.

#8 Fluff Is The New Tamed

Goodbye Instagram brow, hello fluffy brows! Unfortunately to have fluffy brows you need to have, well, something to fluff. If you are lacking volume in the brow area, a few strokes of the Maybelline Brow Precise Volumizer will give your brows a three dimensional look. 

#9 Lashes

A little lash curler and remotely any swipe of mascara will do the trick here! I personally don’t focus too much on the lashes, however a little bit of mascara will open the eyes and finish the look off. 

#10 Tint Those Lips

A moisturized, yet pink tinted lip. How to achieve this? Pop on the Dior Addict Lip Glow Colour Reviver Balm in 001 for a custom rosy tint that adjusts to your bodies PH level. 

If you love a little gloss like me, finish it off with the Fenty Gloss Bomb Universal Lip Luminizer for that glassy finish. 

Last but not least

#11 Set And Glow

Ah, the last and most satisfying step. A little spritz of the Caudalie Beauty Elixir will set the products in place, add a little extra glow to your hard work and cool you off from that summer heat.

TIP: The Caudalie Beauty Elixir can also be used as a toner! We love a versatile product.